Calling on executives to sell products and services requires guts, strategy and a plan. It doesn’t just happen, has to be earned... and fortunately, the skills and competencies can be taught! The focus of this workshop is on understanding the business opportunity, gaining access to the relevant executive, getting past the gate-keepers, and leveraging your value proposition with key prospects / customers.
When done right, sellers exhibit the highest levels of integrity and capability, becoming trusted advisors with the ability to have “return access” to key executives. |

LPD AFFILIATE PARTNER: Co-authored
by Stephen J. Bistritz, ED.D, of Learning International.
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